According to the public relations and information center of the Vice-Presidency for science and technology affairs quoted by the news headquarter of the second national, cultural, and art festival of “Made in Iran”, advertising is one of the effective methods for introducing Iranian goods to consumer products and attracting them to buy the desired goods. Of course, in this field, manufacturers need to have a proper insight into this area. Therefore, on the third day of the festival, the educational workshop of “Patterns, Visual Techniques, Persuasive Methods in Television Advertising” was held by Mohammad Hossein Tamjidi, a university professor.

In the beginning of the workshop, the attitude of producers toward advertisement was covered to show them the stages that must be passed to create a television advertisement in a way that it could affect the audiences.

According to Tamjidi, television advertisements are the most effective methods to encourage consumers to buy Iranian goods, because if it had no effect today, the TV would have no advertisements. Mealwhile, some advertisements are viewed on a daily basis, since the manufacturer will investigate the amount of sales after market start, and continue to be aware of the sale and effect of advertising.

Tamjidi presented two specific models for effectiveness of message on audience, expressing: the first model is “Ayda”, process of which includes attracting the attention, creating interest and willingness and action. Therefore, a purchasing cycle is created. The next model is “Aka”, which includes awareness, understanding the topic, being persuaded and purchasing the product.

The second national, cultural and art festival of “Made in Iran” will be held December 25^th-29^th, 2018 with the goals of mainstreaming and content production for cyberspace related to the cycle of commercialization, entrepreneurship and knowledge-based economy, support of Iranian-made knowledge-based products and services, organizing excessive import and valuating high-quality Iranian products and services, and helping the branding of high-quality Iranian products. It should be noted that various sections of the festival include literature, visual arts, audiovisual economy, digital media and idea market and student section, which will be carried out by the efforts of the knowledge-based economy and culture-building technologies development headquarter and with the help of Parviz Karami, secretary of the mentioned headquarter.