According to the public relations and information center of the Vice-Presidency for science and technology affairs, Rajab Safruf, the president of the Iran-Russia council on social relations, expressed during the visit of the fourth national festival and exhibition of medical plants, natural products, and Iranian medicine (traditional): this event is a better show of new technologies and quality by showcasing the latest achievements of Iran in this field.

He pointed out the shocking welcoming of the event by foreign guests, marking: we have seen tens of remarkable products, most of which can be easily enter the Russian market, which is a wide global market. Due to proper quality and prices, Iranian products can take a good market in this country and find their brands.

The president of the Iran-Russia council on social relations continued: the only problem is that the Iranian companies must introduce their products based on international standards. In addition, the Russian market must be assessed, and similar foreign technologies must be compared to our domestic examples so that we could properly compete with our foreign counterparts.

He also expressed: Iranian companies in the field of natural products have lost millions of dollars due to lack of entering the global large markets. This is while Iran has very good potential, including human resources, electricity and cheap energy, advanced specialists, as well as a great background in this area, compared to other countries.

According to Sarfuf, the solution to these problems is observing global standards in business. In this regard, he added: by doing so, the companies present in the fourth festival of medical plants can be significantly developed and achieve their actual position in this industry.

The president of the Iran-Russia council on social relations announced the support of development of Iranian companies, marking: the first step is to be powerful and take actions to enter their way to the markets of the country since we can enter the Russian market by having the global standards.

Pointing out the existence of advertisements, trade lobbies, and infrastructures in the Russian market that might not be efficiently managed by Iranian companies, he suggested: with the cooperation of Iranian holdings, union and specialized syndicates, we can be empowered with the cooperation of 10-20 enterprises and send a global brand with an Iranian name to global markets.

The fourth national festival and exhibition of medical plants, natural products and Iranian medicine (traditional) is held November 11th-14th 2018 in Musala of Tehran by the efforts of the medicinal plants and traditional medicine sciences and technologies development headquarter.