According to the public relations and information center of the Vice-Presidency for science and technology affairs quoted by the news headquarter of the second national, cultural, and art festival of made in Iran, Reza Ardakanian, minister of energy, pointed out that purchasing domestically produced products is emphasized by the ministry during an interview with the festival, stating: by doing so, in addition to support of domestic products, we will take a step toward the empowering of Iranian experts so that dependence to other countries is eliminated.

Ardakanian continued: in addition, elimination of needs of the industry of energy by using Iranian products will increase the sense of trust and leads to the use of talents and powers of the creative human resources so that the quality of domestic products could increase every day. Currently, we are witnessing the development of companies that have the necessary abilities and confidence to compete with regional and global enterprises.

The minister of energy mentioned that the industry of electricity has a high potential in production of equipment, expressing: self-efficacy of the country in this area has reached a point that today, there is the power of creating power plants in the country and witness the progress obtained from the abilities of experts in this field. This makes us proud since this is one of the key industries of the country and production of any product requires energy. Therefore, sustainability of the electricity industry has a direct impact on production of Iranian products.

According to Ardakanian, this ministry has always supported the domestically produced products, regarding it as an act toward the economic development of the country. However, this sense of trust in Iranian producers must be also extended in the market, so that the high-quality Iranian products could compete with their foreign counterparts and achieve a share of the market.

Ardakanian pointed out the national, cultural, and art festival of made in Iran, affirming: we need to increase culture building in the area of use of Iranian products by customers. In addition, we can adjust the mindset of customers by proper advertisement of the products. However, it is expected that producers make brand for high-quality products. In this regard, we hope that increasing development of academic and research centers and their effective cooperation with domestic producers help increasing the quality and innovation in this area.

The second national, cultural and art festival of “Made in Iran” will be held November 6^th 2018 with the goal of mainstreaming and content production for the cyberspace related to the cycle of commercialization, entrepreneurship and knowledge-based economy, support of Iranian knowledge-based products and services, managing excessive import, valuating high-quality Iranian products, and helping the branding of Iranian products. This festival has several sections, including literature, visual arts, audiovisual media, digital media, idea market and student, and will be held by the knowledge-based economy and technology development headquarter. It is notable that the general secretary of the event is Parviz Karami and its slogan is “Iranian technology, Iranian business”.