“Design and implementation of a strategic brand competitiveness model to enter international markets” is the title of a project performed by the support of Iran national science foundation.

According to the public relations and information center of the Vice-Presidency for science and technology affairs, in the last two decades, the concept of competitiveness has become increasingly important due to expanding of the world trade, rapid changes in consumption patterns and demand, IT revolution, and increase in the number and quality of local and international competitors. Considering the increasing importance of non-oil exports to other countries and with regard to the fact that the successful export of companies requires the ability to compete and have a strong brand to enter the international markets, the project of “design and implementation of a strategic brand competitiveness model to enter international markets (case study: food industry of the country)” was performed by the national science foundation as a research PhD dissertation in Semnan University. This project was performed with the goals of designing and implementing a strategic brand competitiveness model to enter international markets, recognition and evaluation of factors affecting the performance of brands, review of the effective factors and variables in competitiveness of brands in international markets, study and evaluation of effectiveness of brand performance and variables affecting them in competitiveness of brands in food industry and presenting practical solutions to improve competitiveness of brands of food products in international markets.

In addition, innovation of this mission can be evaluated from various aspects and points out to the conceptual and field assessment of the relationship between brand management system, performance of competitive brands at international levels for the first time in the literature of competitiveness. In addition, no comprehensive research has been conducted on applicable research and presenting of a strategic and comprehensive model for competitiveness of brands at international levels. The mentioned study assesses a strategic program by food industry of the country, one of the issues of which is lack of competitiveness of Iranian brands at the international level.