With the presence of Sorena Sattari, Vice President of Science and Technology, and Pirooz Hanachi, Mayor of Tehran, Hamshahri Media Innovation and Creativity Center officially started its activities. This center was established with the support of the Vice Chancellor for Science and Technology and Hamshahri Institute in front of the University of Tehran with a base of 1400 square meters.

Hamshahri Media Innovation and Creativity Center is a space for continuity, sustainability and profitability through strategic cooperation with nuclei and creative companies. By launching it, all students and media people who can come up with ideas in the field of media and communications can work with the consultants and specialists of this center and in line with its goals to turn ideas into products.

Referring to the goals of creating a Hamshahri Innovation House, Sattari said at the ceremony: "This is the beginning of a great movement in the field of print media." These media are not in a good position these days due to the development of digital media, and innovations must enter this field.

"Ideas have not yet been formed in the field of media innovation, but this start-up will have good results," said the head of the Knowledge-Based Economy and Development of Soft and Creative Industries.

The Vice President of Science and Technology believes that these are the cities that have changed the way and nature of education. Today, due to the development of cities, people have to learn how to use various technologies until the end of their lives.

He further stated: The nature of industries has also changed. For example, in the past, pollution was one of the requirements of these industries, but today this issue is meaningless.

 Pointing out that traditional media should seek innovation, Sattari said: "Without these innovations, the media will not develop and will disappear." By creating such centers, we must open the way for innovations and creative ideas to enter the field of media.

Sattari added: the power of countries depends on the development of knowledge-based, technology and creative companies. This accelerates the competition and commercialization of ideas.

The Vice Presidency of Science and Technology also stated: The municipality has always supported the Vice President for Science and Technology for the development of technology and urban ideas.

Pirooz Hanachi, the mayor of Tehran, also said at the ceremony: "Hamshahri newspaper was one of the tradition-breakers in the field of print media, and the launch of the Media Innovation and Creativity Center shows that there is innovation in the nature of this media."

He added: "If the print media does not move towards using innovations, they will not have a good time and will face serious challenges."

Also, Parviz Karami, Secretary of the Soft Technologies and Identity-Building Headquarters in the Vice Presidency of Science and Technology, said at the ceremony, referring to the high turnover of creative industries in the world: The turnover of these industries in the world is about 2.7 trillion dollars, of which Iran's share is about 150 million dollars.

Karami added: The development of creative industries in the country is a necessity. Hamshahri Media Innovation Center is a platform that can, along with empowering human resources, improve the ecosystem and form a creative economy and innovations in the field of media.

The Secretary of the Culture and Knowledge-Based Economy and Development of Soft and Creative Industries Headquarters, referring to the high capacity of the University of Tehran in the field of culture and art development, said: About 50% of the graduates of the University of Tehran are capable in these areas. Used to develop media innovations.

Adviser to the Vice President of Science and Technology, noting that in previous years there were few actors in the technology and innovation ecosystem, but today with the formation of startups, creative and knowledge-based companies, accelerators and growth centers and creative homes and There is a lot of innovation in these actors and using this capacity is a necessity.

 Referring to the initiative of Hamshahri newspaper in using media creativity, Karami said: "This initiative is beneficial both for the media itself and helps other businesses active in other technological fields to find their development path." Technological fields such as artificial intelligence, IT, IoT, blockchain, etc.

 Abolhassan Riazi, CEO of Hamshahri newspaper, also said at the ceremony: "The current situation of print media in recent years is critical and the only way to save from these crises is to use technology and creative innovations."

He added: The digital transformation plan of Hamshahri newspaper was formed in 1997 and with the formation of the Innovation Center, these transformations reached their peak.

Mahmoud Nili Ahmadabadi, President of the University of Tehran, also emphasized on increasing the capacities and said: "If this cooperation is formed between the institutions, the needs and challenges of the country will  be answered in a better and more desirable way." For example, the University of Tehran has tried to stand by other related devices in the field of using innovations.

Communication and Information Center in the Vice Presidency of Science and Technology