According to the public relations and information center of the Vice-Presidency for science and technology affairs ,quoted by the news headquarter of the second national, cultural and art festival of “Made in Iran”, Ali Rabiei, minister of labor, regarded the consumption of domestically produced goods as a factor for development of the country, stating: the dignity of Iranian workers in a society that is based on production is doubled when manufacturing units and factories replace traditional and old methods with modern technologies to create a better market for their products. However, facilities must be provided in this way to accelerate the developments.

Rabiei continued: if there is high-quality Iranian products, we can increase its competitive potential by proper marketing and presenting after-sale customer services. Meanwhile, the purchasing power of customers of Iranian products must be improved with methods such as providing cards for consumption of domestic products. In addition, increased income of workers and retired individuals is another act that can be performed so that they would receive a higher income according to the inflation rate of the country.

Minister of labor pointed out the culture building and introducing of Iranian products in the society, asserting: correcting the use pattern of domestic products is possible by culture building, which itself required the improvement of the culture for consuming domestically produced goods. In this area, we need to point out the effective role of advertisements in proper introduction of high-quality services and products. No one would buy foreign products if they are ensured of the presence of an Iranian counterpart with a higher quality.

The second national, cultural and art festival of “Made in Iran” will be held this January with the support of the knowledge-based industry and sciences development headquarter and secretary of Parviz Karami with the slogan of “Iranian technology, Iranian business”. This event will be carried out with the goals of mainstreaming and content production for the cyberspace related to the cycle of commercialization, entrepreneurship and knowledge-based economy, support of knowledge-based Iranian products and services, organization of excessive imports and valuation of high-quality Iranian products and services, and helping the branding of Iranian products. The event has the sections of literature, visual arts, audiovisual media, digital media, idea market and a student section. Registration deadline of the event is November 6^th 2018.