Parviz Karami at the signing ceremony for the Memorandum of Understanding between the Soft Technologies and Creative Industries Development Headquarters in the Vice Presidency of Science and Technology and the Tehran and Suburbs Urban Railway Operation Company, likening the Tehran metro to an underground city, said: It has the field of soft technologies and cultural and creative industries. With the formation of the Metro Creative and Innovation House platform, along with the formation of creative and cultural companies, suitable facilities will be provided to the people and passengers of the metro.

The Chief of Staff for the implementation of soft technologies national development document also said: "3 million passengers are transported daily in the Tehran metro. This high capacity can be a space for promoting creative and soft businesses, and knowledge-based and creative companies can take advantage of this opportunity to develop their business and boost the labor market of companies active in the field of soft and creative industries.

Parviz Karami added: in the underground city of Tehran metro, by establishing creative companies, spaces can be created for digital businesses and start-ups, as well as the virtual and physical introduction of the products and services of these companies. To do this, you can use technologies such as artificial intelligence, AR, VR, Internet of Things and virtual museums and galleries and virtual stores, etc. We seek to turn the Tehran Metro, like many other countries, into a mobile gallery to present the capabilities of knowledge-based and creative people. Of course, this requires visual refinement and the use of creativity and technology, innovations to attract travelers.

Secretary of the Office of Soft Technologies and Development of Creative Industries in the Vice Presidency of Science and Technology, referring to the areas of activity of creative companies in the country, said: At present, these companies in 20 different areas such as film, animation, games, entertainment, sports and health, fashion And provide clothing, herbs, social and educational innovations, learning visual arts and tourism, and more. These companies can present their capabilities in the field of work and geography both at the station and in the Tehran metro wagon.

Parviz Karami added: The Vice Presidency of  Science and Technology, with the help of his knowledge-based and creative companies in various strategic fields such as Iran Metro construction, construction of equipment and devices in the metro, propulsion, construction of wagons, cabin, maintenance, and repair of metro locomotives with Rah Urban iron cooperates. But in the field of soft and creative industries, they have not had any cooperation so far, and we hope to enter this field in the form of this memorandum and create a creative house and metro innovation and witness good, innovative, and creative events.

Parviz Karami also said that creative and knowledge-based companies can create a market for their activities that benefit both citizens and the metro company, as well as creative and technology companies that have ideas and can operate in this field. The Deputy Minister of Science and Technology in the field of advanced technologies will cooperate with the metro in the form of national master plans and build a subway train ram in Iran with 85% of all equipment. At present, Iran-made metro train is passing the standards and undergoing a hot test in Tehran metro lines.

Adviser to the Vice President of Science and Technology added: "When a passenger gets on a train, they subconsciously spend part of their time in this place. Companies in the field, IoT, artificial intelligence, digital businesses, and soft technologies in the field of AR, VR can meet the minds, eyes, and hearts of passengers in subway stations and cabins. Both in terms of information, advertising, and innovations of the day. In the subway of many countries, the mobile galleries that are created in the field of film, animation, visual arts, etc., offer their work with the help of these technologies and create a business market.

Parviz Karami added: "When you are at home, the TV broadcasts advertisements that attract you to a business or subject for a moment. This can be easily done in stations and subway train cabins and by using modern technology.". We are preparing a platform called Metro Creative and Innovation House, which is supposed to recognize the innovations of the day and absorb new ideas and develop and present them to the community in the form of a company. This local center will be for the introduction of innovative and creative youth ideas in line with the goals of the headquarters of soft technologies and creative industries and the urban railway operation company. We will help develop these ideas and present them to the community in the form of a service or product.

The Chief of Staff for the implementation of soft technologies national development document also said: "Technologies have a life, but innovations do not have a life and are a divine promise for human beings. Benefit from it.

Offering creative and innovative products in Tehran metro

Mehdi Shayesteh, CEO of the Urban Railway Operation Company, also said at the ceremony: "The Vice President for Science and Technology has been providing special services for nearly a decade to develop the services of knowledge-based and creative companies." But one area that was neglected in this field, which has also entered this field with the efforts of Mr. Karami, is soft technologies and creative industries, which lead to the creation of high value-added business for the country and should be Be given priority..

He added: " Parviz Karami has a special interest in this field and even personally pursues some legal gaps in this field and has caused good events and stability in this field." Today, the memorandum is supposed to provide conditions for companies active in the field of soft and creative industries to benefit from the benefits of Tehran Metro and to present and advertise their products and services in this space..

According to Shayesteh, the use of companies in the field of artificial intelligence technologies, IoT, new businesses and start-up ops, other applied technologies in the metro is emphasized by the mayor of Tehran, and we are trying to help this creative house and space innovation suitable for Develop the activities of knowledge-based and creative companies. Tehran Metro, as a good infrastructure for people to travel, will create an environment that in addition to this traffic; Part of the needs of other citizens should be met and space should be provided for the provision of services and products of companies active in the field of soft and creative industries. In fact, we are the supply platform for these companies.

He added: "In the coming days, we have defined an exhibition to offer these products so that they can offer their services and capabilities in different stations on a rotating basis." This will definitely improve the quality of metro services

.

The CEO of the urban railway operation company also said: for example, the toy industry has high sales in the world. In Iran, our creative and knowledge-based companies have entered them for several years. If we create a space for their supply, a good thing will happen in introducing our country's industry. At present, 10 industries are our priority to introduce to the people, and these companies are identified through the creative house and metro innovation.

Referring to the production of Iranian-made national trains with the support of the Vice Presidency o Science and Technology, Shayesteh said: "We have also started upgrading DC to EC trains with the cooperation of the Vice President." Last month, a tripartite memorandum of understanding was signed between the Vice Presidency of  Science and Technology, the Metro, and the University Jihad to do so.

The main axes of the Memorandum of Understanding are the creation of a creative and innovative house

Contribute to the development of the ecosystem of cultural, soft, and creative industries by using the capacity of the parties and also strengthen cooperation to develop the knowledge-based economy and cultural industries, soft and creative, help solve urban and citizenship problems and urban railways using the power of creative companies Knowledge-based, strengthening cooperation in marketing and marketing for knowledge-based and creative products in the field of urban railway management, paving the way for the use of brilliant and creative talents in various fields of citizenship and urban railways, creating suitable grounds for identifying, cultivating and exploiting talent and The ability of city staff and elites to address urban railway management issues and use mutual capacities to provide optimal, efficient and up-to-date service to citizens is one of the main axes of this joint memorandum..