In line with the market and sales rate development and facilitation of commercialization process of knowledge-based products, a branding meeting for knowledge-based products was held by the knowledge-based companies center.

The meeting was held in the presence of experienced elites and counselors of the field and the representatives and managers of knowledge-based companies in Sheikh Bahaei Hall of the Vice-Presidency. This event evaluated the principles and bases of branding. Invited attendees at the meeting, detailing the benefits of branding products, said sales and marketing were necessary, but not enough. Products and goods manufactured to survive in the current growing markets need to communicate with consumers" hearts and emotions in addition to qualitative benefits.

Large business collections often conclude from work experience that the sales and marketing plan, while undeniable in importance and that business cannot be imagined without them.

“Brand” of each business can be the most important and valuable asset of the business, followed by equipment, machinery and other tools.

During the educational meeting, more time was allocated to Q&A with the suggestion of instructors so that the representatives of knowledge-based companies could share their questions and receive more comprehensive answers.

Khaksari and Mahdavi were two experts invited to meeting to answer the audience’s questions.

Counseling in Various Fields

The knowledge-based companies center provides various counseling services to knowledge-based companies in different areas. Insurance, tax, market and sales development, product technical consulting, intellectual property rights, export and import, and expert advice are areas offered to knowledge-based companies.

A report by the public relations and information center of the Vice-Presidency for science and technology affairs