Advertising “Iranian-made” products is a powerful tool for support and motivation of producers of high-quality products. In this regard, the media will come to the field to lay the foundation for advancement in the country with free advertisement of products.

According to the public relations and information center of the Vice-Presidency for science and technology affairs quoted by “Iran Sakht” news headquarter, there is a struggle to recognize our own abilities. An “Iranian-made” product is a symbol of integrity, determination, as well as Iranian thoughts and beliefs. Products which can be supported to bring progress and prosperity to the whole community. In the meantime, promoting these products is an important and effective step in this direction.

The minds of our society are fertile and ready for the best seeds of awareness. So propagating these capabilities in the clear direction of support is a step.

Therefore, the capacities of the national media can be used in this area since the media plays the role of motivating and promoting domestic producers and can help the advertising of “Iranian-made” products.

In this regard, “Nasim Danesh” program supports domestic producers and advertises “Iranian-made” products for free.

The program is broadcasted on Nasim Channel with the support of the knowledge-based economy and culture-building technologies development headquarter.

However, the program of “Bar Bonyane Danesh” is a joint program of the knowledge-based economy and culture-building technologies development headquarter and the news channel that introduces and advertises knowledge-based products.

Free advertising of “Iranian-made” products on Jam-e Jam Newspaper is another act in this field. “Neshan-e Irani” is the title of a program that supports domestic producers.

The Jam-e Jam newspaper has aimed to print advertisements for free by the end of the year despite the financial problems of the written media. According to the project, all units manufacturing Iranian products can publish their advertisements on Jam-e Jam newspaper free of charge. For using this opportunity, please register on http://neshan.jamejamdaily.ir.  

Culture-building for support and use of Iranian products is an important factor in flourishing of production. In addition, content production for support of Iranian knowledge-based products is important for presenting construction, production and industry in the country. Using the language of art and linking it to science and technology, the knowledge-based economy and culture-building technologies development headquarter persuades people to use high-quality Iranian products. To date, two rounds of the festival have been held and welcomed by artists.