Market research is one of the main needs of companies before their product enters the target market. Market research refers to the process of collecting and purposefully analyzing information about the target market, competition, and customer needs. Entering the target market requires accurate knowledge of that market, determining product audiences and analyzing consumer behavior, knowing competitors, accurate estimation of the amount of traction and share of the target market and other influential parameters. Accordingly, conducting market research and preparing relevant reports is one of the important measures for product manufacturing companies.

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