*Parviz Karami

“Soft” and “identity-making” technologies and creative industries, as realized from their names, are both in direct relations with experts and the public and the culture and civilization. Therefore, it includes a sensitive and strategy area and its impact is applicable and penetrable.

In such conditions, “Jihad” and “trust” are so tangible in the area of soft technologies and creative industries that no one can deny it. In this regard, the main task of hegemony of the powers over nations is the responsibility of the same technologies and products.

Therefore, it is only appropriate to use the specialists of the field and science and culture and art policy-makers to have an impact on the infrastructures of works of the field. It seems that the content complications and market and audiences of creative industries require a great determination to be solved. We need to repeatedly emphasize the importance of creative industries and penetration in the life of people.

One of the aspects of this industry is handicrafts. Philosophy, science, color, tradition, belief and concerns of people of Iran are emerged in their handicrafts, the best of which are in our carpets, for which we are proud of.

The previous generations were familiarized with the beauty of carpets and have grown up with them. However, the greatness of carpets has been forgotten. Previously, there was a cultural and art attitude, which has been eliminated from the circle of our lifestyle and is replaced with unfamiliar and crooked furniture.

In the current condition, the innovation and entrepreneurship ecosystem desperately needs creative industries and soft and identity-making technologies. In fact, these are regarded as the soul of this ecosystem. Formation of startups in the bed of creative industries will make us feel good and remind us of great things. Handicrafts, architecture, music, advertisement, cinema, publications, animation and computer games are each areas that can improve science and technology in the country.

However, pointing out the story by Molana has another angle. Our remainings from the past are so valuable and rich that any treasure of gold would be worthless. Use of these cultural and art belongings by the help of the culture and civilization of Islamic Iran can lead to improved technological products in the area of soft and identity making of organization.

A review of western works in this area confirms that they provide the costs and invest for content more than the form of the work. Now that we have this amount of belongings, each of which is a world of attraction, it would be ingratitude to neglect them.

In the end: knowledge is the seal of the kingdom of Solomon: the whole world is form, and knowledge is the spirit (Molavi)

*Advisor to the vice president for science and technology affairs and secretary of knowledge-based economy and technology development headquarter