According to the public relations and information center of the Vice-Presidency for science and technology affairs, Mohammad Hossein Sajadi Nayeri, secretary of the soft and identity-making technologies development headquarter, stated on the third exhibition and festival of cultural products with the title of “Firouzeh Prize”: our country has a computer-based perspective toward culture, which has led to crude retails. We have similar problems in the area of science and technology, where we have failed to use the opportunities due to crude retails.

He also expressed: a country that moves toward crude retails does not have the necessary perspective toward resources that could lead to innovation and economic ability in the new era.

Secretary of the soft and identity-making technologies development headquarter regarded human resource as the main asset of the country, affirming: the elite, sophisticated and graduated human resource can help us in this regard. These people can be allocated a major section of economic share of the world due to their innovative and creative perspective in the new era.

He further explained: we have aimed to have products in the culture that can acquire a share of the domestic market and are not in contrast to our cultural notions. The fact that we want to adhere to Islamic-Iranian culture does not mean that the related products will not be bought.

Sajadi Nayeri continued: successful cultural product is one that could have a share of the market and could stand against foreign products. In the Vice-Presidency, we have aimed to develop the culture of economic perspective along with other active organization. This perspective could lead to occupation, developed production and prevention of cultural invasion.

He added: there are some new events occurring in the area of creative economy and soft industries in the soft and identity-making technologies development headquarter. However, we need to modernize traditional products as the first step.

Secretary of the soft and identity-making technologies development headquarter pointed out that western countries use the Iranian potential in various arts, such as toreutics, pottery, handicraft and other areas, and product luxurious products. He asserted: this can be realized by using the cultural and climate potentials of Iran. Therefore, modernization of cultural heritage in the daily life is one of our missions and is the foundation of innovation.

According to Nayeri, another important issue is attention to the elements and sections of previous and future chains of cultural industries.

Secretary of the soft and identity-making technologies development headquarter continued: we have aimed to facilitate the development of these companies in the target market, in a way that up to this day, 35 creative companies have been supported. Our vision is to commercialize cultural products with the cooperation of other organizations and the private sector.

The third round of the “Firouzeh Prize” for cultural products with Iranian-Islamic models was held in January by the soft and identity-making technologies development headquarter and cultural deputy of the ministry of culture and Islamic guidance. In addition, the selected works were rewarded in the closing ceremony of the event in the presence of the ministry of culture and Islamic guidance, vice president and president of standard organization.