On the third day of “Made in Iran” festival, the workshop for branding knowledge-based companies and positioning startups was held, which was attended by a great range of enthusiasts.
According to the news headquarter of “Made in Iran” festival, on the evening of the third day of this national, cultural and artistic festival, the workshop for branding knowledge-based companies and positioning startups was held in Jalil Shahnaz Hall at Iranian Artists’ Forum. This workshop, which was held by Shahriar Shafi’ee, was attended by many participants. The hall was filled with the audience before the start of the workshop and even some of the people were standing during this session.
Shafi’ee stated during this workshop: knowledge-based companies are usually strong in the technical area. However, this does not mean that we can rely on just one technique in areas like accounting, human resources, media management and branding. In contrast, we need to be strong in all scientific fields.
He described science and affirmed: in general, science follows the chain of transforming into phenomena. In addition, the most significant challenge in this regard is to achieve a desirable result by following specific foundations and principles.
Shafi’ee addressed the audience of this workshop and expressed: branding is a complicated science, which cannot be less complicated than engineering. In fact, branding a type of mind space engineering.
This branding activist mentioned the population growth and complexities of today’s world, stating: the key point is that society growth is definitely associated with more complexities. Therefore, we cannot assess today’s Iranian market based on a perspective from the 70s. In other words, ancient perspectives could not be used for modern challenges.
The national, cultural and artistic festival of “Made-In-Iran is held with the aims of “mainstreaming and producing content for cyberspace related to commercialization cycle, entrepreneurship and knowledge-based economy”, “supporting made-in-Iran knowledge-based productions and services”, “organizing irregular imports and respecting Iranian qualified goods and products” and also “helping bolding the trade mark of Iranian desirable goods” in sections of literature, visual arts, visual and auditory media, digital media, video games and idea-mart by the effort of the knowledge-based science, technology and economy culture development headquarter of the vice presidency for science affairs and with Parviz Karami as the secretary-general and with the slogan of “Iranian Technology; Iranian Business” from January 5th to 7th, 2017. The last deadline of sending works to this festival is November 21st, 2016.
The last deadline of sending works to this festival is November 21st, 2016.
To learn more about the cultural and artistic festival of "Made-In-Iran", you can refer to the website www.iransaakht.ir.